Fresh, fluid and of great value, just like water! The winner tour of November Tourmake Award was designed to promote the activities of the "Irish Water" company at the National Ploughing Championships in 2016.
The virtual tour, carried out by the photographer Oliver Murray for the Contemporary Photography agency, takes visitors to the exhibition stand set up during the Europe's largest agricultural fair, thanks to the many features offered by Viewmake platform and relaunched through the institutional website.
https://www.water.ie/community/ploughing-championship/.
The tour stimulates users involvement to let them recognize the importance of such a precious resource, highlighted by the well-known Irish company using interactive hot spots containing text, graphics, images and links. All contents inserted illustrate the history of water, the projects developed and the existing infrastructures for water resource optimization. These multimedia elements also respond to educational needs.
Oliver Murray said “the success of the finished tour is due in no small part to the meticulous planning and attention to detail demonstrated by Irish Water in preparing the content both for the exhibition stand and for the virtual tour.” Congratulations to all of them!